The Las Vegas Raiders decided to send out a message on Twitter in the wake of the Derek Chauvin guilty verdict that said “I Can Breathe” with the day’s date, which happens to be 4/20. Chauvin was found guilty on all three counts he was charged with, second-degree murder, third-degree murder, and second-degree manslaughter, in the murder of George Floyd on May 25, 2020.
Needless to say, the Raiders’ tweet was not well received.
Check it out and be your own judge:
Following the backlash, Raiders owner Mark Davis told Las Vegas Review-Journal’s Ed Graney that he was responsible for the tweet.
Anyway, most (all?) people who responded to the tweet seem to think it was bad, which is often the result when brands try to latch themselves to politics/social movements. The next move for the social team is to either ride it out or delete. Whichever route they ultimately opt to go, here are some reactions: