On Monday (Dec. 21), after confirming speculation about the release of Whole Lotta Red, the 2017 XXL Freshman dropped a merch line fans found Satanic. It’s unclear if the merchandise represents the album’s themes with three days until the long-awaited release on Christmas morning, but the irony is not lost upon anyone.
The 16-piece merch collection features 12 different types of clothing options, along with four household items. The sweaters and shirts Carti is selling have upside-down crosses and statements like “Black Leather Devil” on them. Almost immediately after images of the merch went live on the internet, fans began talking about the clothe’s satanic quality.
The 24-year old rapper’s merch collection ranges from $25 for an inscribed mug to $115 for zip-up jackets and hoodies.
One Twitter user expressed their confusion about Carti’s merch, writing, “any nigga that buys playboi carti’s merch is not makin it to heaven.”
Others began to question how Kanye West, who is rumored to be one of the album’s executive producers, signed off on this part of the project, primarily because the GOOD Music founder has rebranded himself as a nonsecular rapper.
“Me tryna understand how Kanye on Carti’s album after seeing the new merch,” @snyyrid wrote.
Others posted similar messages, calling out Playboi and sending apologies to Jesus for purchasing his merch.
Playboi Carti’s Whole Lotta Red Album Merch